Rafael Hinz Creative Brand

Wood Wood Berlin

2015

– Retail Communication, Content Strategy, Traffic Generating

The Challenge

Wood Wood is a cutting edge streetwear label based out of Copenhagen, Denmark. Despite it’s great popularity amongst young fashionistas the Berlin branch is frequented modestly.

Key Objectives - Engage young fashion aficionados with the Berlin Wood Wood shop. Stoke interest in the experiencing of the brand in Berlin to generate foot traffic in the shop.

The Solution

Strategy - A store like a friend - The shop presents it’s self as the house of Wood Wood in Berlin - The audience gets to know the family, their products and their stock’s availability through a warmly, informal behavior.

Execution

The running of the Wood Wood home: The sales staff shares their product insights in a movie clip by explaining the making while letting the audience know about the restock of their most anticipated garment in a photo or the family’s celebrity friend visit in their selfie-guestbook.

Media

Touching on different types of content such as styling tips, product shots and links to Wood Wood global Facebook functions as the core platform for communicating next to Instagram as a photo diary and Mixcloud being the sound of the house.

Wood Wood Berlin presents it’s self in expressive tonality with a bouyant and blithed manner. Accompanied by a people centric imagery with products in action.