Rafael Hinz Creative Brand

Sinalco Zapp

2015

– Blue Ocean, Product Positioning, Channel Strategy

The Challenge

SINALCO is one of the oldest soda producers in Germany yet struggles to sell well in it’s product category.

Key Objectives

Modernize the Sinalco brand with the help of a new product and a fresh design.

The Solution

Strategy - The introduction of a kid’s soda product category with an independent appearance and design.

Execution

The creation of ZAPP in regard to the brand values naturalness, originality and tradition. A new appearance in a fresh packaging design.

Promotion

A cartoon ad with a character as a protagonist.