Rafael Hinz Creative Brand

Project Kaisei

2015

– Awareness, Non-Ptofit, Environment

The Challenge

Project Kaisei is a non-profit organization for the resolve of naval pollution.

Key Objectives - Draw attention to the global issue of naval pollution. Educate to provoke autonomous act as part and alleviation of the problem.

The Solution

Strategy - Build awareness for garbage production as the cause of naval pollution. Inspire to rethink and permanently influence behavior.

Execution

Posters with quotations from ‘the perspective of garbage’ speaking of the perish of marine life caused by garbage.

Promotion

OOH is placed at locations with high waste production within urban areas.