Rafael Hinz Creative Brand
Selected Projects (2001—2009)
2015
– Awareness, Public Interest, Engagement
The Challenge
Listros is an art gallery for Ethiopian and african art in Berlin with a charitable agenda.
Key objectives - Draw attention to Listros to attract customers and partners. Create awareness of the common good of the art space.
The Solution
Strategy - The portrayal of a shoe shine in the Ethiopian capital of Addis Ababa to point out living conditions in need of care and to gain credence.
Execution
‘A day in the life of a shoe shine’ - a photo journal on Hailu Zeleke the oldest shoe shine on the main street in Addis Ababa.
Promotion
A coffee table book promotes in a direct and neutral manner and aims to discuss the subject of shoe shining.